ESG Consulting
Latest posts from Esgconsulting
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Aligning Brand Value with Business Strategy
Brand has ceased to be a mere marketing tool in the current competitive and innovative marketplaces; rather it is a source of enterprise value. When organizations know the financial value of their brand, they are in a good position to take a sound decision in their investment, increase the positioning in the market, and improve long-term profitability. Nevertheless, brand valuation can only be rea…
- brand-valuation
- brand-equity
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Business Valuation and Purchase Price Allocation (PPA) in M&A Transactions
When it comes to mergers and acquisitions (M&A), the process of determining the purchase price is only the first step of a far more complicated financial procedure. When a transaction has been made, companies are required to recognize purchase consideration on identifiable assets and liabilities as per accounting requirements. This is called Purchase Price Allocation (PPA), which has a vital role …
- ppa-accounting
- goodwill-valuation
- +3
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How Intangible Assets Shape Negotiations in Modern Business Deals
The modern-day knowledge-driven economy has rendered business value as no longer measured by physical assets including factories, machinery or inventory. There has been a growing tendency of firms to base their competitive advantage on intangible resources, such as a brand, intellectual property, customer relationships, proprietary technology, and organizational know-how. Such factors, although no…
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Modeling Construction and Operational Phases in Project Finance
The project finance modeling must have a break between the construction phase and the operational phase of an infrastructure project. All stages possess a distinctive cash flow, risk profile, and financing. A properly designed model should be able to smoothly move between these stages without any errors in assumptions, financial flows and performance expectations. Power plants, toll roads, ports, …
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Strengthening Corporate Identity Through Brand and Reputation Management Training
In the modern hyper-networked business world, the perception of the brand is not only influenced by the marketing campaigns but also by the daily behavior of the employees. Each email, meeting, interaction with the clients, and even conversations conducted amongst staff members add to the perceptions of the stakeholders about an organization. With the heightening competition in various industries,…
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Brand Valuation: Driving Smarter Marketing Strategy Through Strategic Brand Valuation
In current competitive business environment, it is no longer creativity that makes a marketing successful. Though the importance of strong storytelling and compelling campaigns cannot be underestimated, more and more organizations use data, analytics, and quantifiable indicators of performance to make strategic decisions. Brand valuation has become an initiative that is more influential than marke…